Say Hello To Jay Howell
This past summer, synced up with LA-based illustrator and animator Jay Howell for a merch collection as vibrant and quirky as his sketchbook. You might know Jay as the original character designer behind Bob’s Burgers – his expressive linework and offbeat style have made him one of the most beloved underground artists in animation and streetwear.
Now, he’s bringing that same creative energy to Cali Squeeze.

The Drop: Bold, Quirky, and Limited
This limited-edition merch line includes graphic tees, embroidered hats, and a few surprise goodies we’re keeping under wraps (for now). Every piece is a slice of California cool, blending Jay’s signature character work with the laid-back, sun-soaked vibe of our beer. Expect bold colors, wild lines, and designs that feel like summer sketchbook pages brought to life.
Find this limited edition collection right here.
Don’t Miss Out
Cali Squeeze has always been about bold fruit, color, and originality. Jay’s style taps into that same spirit: fun, fresh, and made to stand out poolside, at the skate park, or cruising the coast.
The collection is available now online and at select Firestone Walker taprooms. Limited run, so when it’s gone, it’s gone.